The interview question most feared by job candidates is also the question most often asked. "So, why don't you tell me about yourself."

It haunts our thoughts. We have nightmares about it. We lose sleep. But why are we so afraid to talk about ourselves? As children, we loved nothing more than having people watch and listen to us do or say just about anything. But as adults we cringe at the thought.

With the following four easy steps, this dreaded interview question can soon become your favorite. It offers the opportunity to not only sell yourself, but to also compliment the employer and demonstrate your own communication skills.

1. Provide a brief introduction, introducing key attributes that are essential to the open position. Example: "During my 20 years of experience as a manager, I have mastered the ability to train, motivate sales teams, and reach corporate goals."

2. Provide a career summary using your most recent work experience. This is the most important content of your response, so use an example that is current and compelling.Example: "Most recently, I was challenged with revitalizing a sales territory that had ranked last in sales numbers the last several years. I focused on cultivating new accounts and nurturing the existing client base. Within six months we were able to boost sales in the area by 70%."

3. Tie your response to the needs of the employer. It is your responsibility to make the employer understand how your skills and accomplishments will translate to success in the potential position.

Example: "I am interested in this position because my proven experience in leading sales teams have prepared me to handle the sales challenges that your company is facing." Ask an insightful question. Asking the interviewer a question gives you several advantages. It puts you in control of the interview, shows the employer that you are interested in learning more about the job, and may help alleviate your stress or anxiety level.

That said, be sure not to ask a question merely for the sake of asking. Ask something that is appropriate and specific to the position, or the company and it's challenges. Example: "How have you and your employees attempted to solve your sales problem in the past? Is there currently a plan of action in place?"

It may be a good idea for you to write sample responses for each step above, thinking them through carefully. But be sure to adapt your response to the specific interviewer, company, and position. Remember that answering this question is also an opportunity to show the interviewer your personality. Canned or overly rehearsed responses may make you seem dull. Be yourself! You have just read the key points to making your next interview a success! Your response is now broken down into manageable segments that allow you to present your strengths, accomplishments, and qualifications.